WHAT WE DO
We are a charity who raise funds to provide meals to feed people in need.
Our meals are produced by a specialist food manufacturer. They are game based, high in protein, low in fat and are supplied in one of two ways:
- In single, ready to use retort pouches that do not need to be refrigerated and have a one year shelf life.
- In catering packs to those charities who feed a large number of people at any one time.
Our recipes have been devised by our Consultant Chef Tim Maddams who has worked tirelessly for the Charity and has devised recipes that are both tasty and nutritious and do not contain additives.
Currently we have three products:
- The Country Casserole – a nutritious and warming pheasant casserole
- The Country Curry – a mildly spicy pheasant curry
- The Country Bolognese – a rich and tasty venison ragu.
We also buy large quantities of frozen meat directly from reputable game dealers and donate it to those charities who have the relevant storage and cooking facilities.
The charity is funded by individuals, companies, shoots, trusts and other charitable organisations. See how you can help.
WHY WE DO THIS
For a shockingly large number of people in our country having enough food is not an every day reality and having a nutritious meal is a rarity.
“8.4 MILLION PEOPLE IN THE UK ARE STRUGGLING TO FEED THEMSELVES”
FAO UN, Voices of the Hungry
We believe that everyone, regardless of his or her economic circumstances, should have access to a balanced and nutritious diet and that is why we have set up The Country Food Trust.
The meals are given free to those people living in poverty.
WHAT WE DON’T DO
The aim of the charity is simply to feed as many of the 8.4 million people in food poverty in the UK as possible with something that is protein rich, delicious and nutritious.
WE DO NOT
– Lobby on the subject of poverty or attempt to deal with the more complex issues surrounding people who find themselves in need.
– Lobby for or against shooting. It is a legal sport and there are plenty of people lobbying both ways on the subject. We respect there are different views.
– Ignore the subject of lead in game meat – please click here to see our Lead Policy
WHEN IT HAPPENED
Our year runs September to August
The first meeting took place in London in November 2014 and was attended by those who would go on to form the charity and consultants from the food business. A generous private donor funded the project and Tim Woodward was appointed as CEO in January, with the charity being registered in July.
Our first Country Casserole was produced in November and we delivered our first 2,000 pouches of food to FareShare Bristol in March. Emboldened, we set ourselves the daunting goal of producing and delivering 1,000,000 meals in the next 5 years. We donated 14,648 meals during the year.
We ran a stall in London’s Borough Market selling our casserole and held our first major fundraising event at Syon House. We ran a stand at The Game Fair at Hatfield House during which Sir Ian Botham put us on the front page of The Sunday Times which resulted in Tim appearing on BBC TV. Production problems meant delays in distribution over our year end so we only donated 5,512 meals during the year.
Tim Maddams joined as our chef and created The Country Curry and we started to distribute frozen meat to charity kitchens with our recipe book. We were the charity for the Eat Game Awards in London and England cricketer David Gower and restaurateur Mark Hix became our first Patrons. We donated 92,932 meals during the year.
England rugby player Phil Vickery became a Patron. We ran a stall at The Braxted Park Christmas Fair and appeared on BBC Radio Essex. We held our 1st ‘Winter Appeal’ and held our second major fundraiser at Clothworkers Hall in March. We donated 204,478 meals during the year.
We passed a landmark of donating food to over 1,000 charities and held a fundraiser in Lyme Regis with Patrons Mark Hix and David Gower and an Ambassador event at Cowdray House. Our 2nd “Winter Appeal” was successful and we passed the 500,000 meal mark in December. TV presenters Phil Spencer and Adam Henson joined us as Patrons. The pandemic arrived and we launched our COVID appeal which allowed us to produce an additional half a million meals. HRH Duke of Cambridge was able to announce we had passed the 1 million meals a year ahead of plan. We went on to donate a staggering 1,240,894 meal during the year.
We passed the ‘1900 charities helped’ milestone and were nominated as the charity for The 2021 Game Fair. Our 3rd “Winter Appeal” raised funds for our new venison Country Bolognese designed for families.